Digital Marketing Specialist
Job Description
Our clients are looking for a results-driven Digital Marketing Specialist to own and execute high-impact strategies across paid search, organic search, and emerging AI-driven search platforms. This role is hands-on and strategic—focused on driving qualified leads and measurable revenue through smart, data-backed marketing efforts.
Duties:
- Lead and scale SEM campaigns (Google Ads, Bing) with a strong focus on ROI
- Develop and execute SEO strategies to improve keyword rankings and organic visibility
- Drive AI/LLM optimization to position content within tools like ChatGPT and Google AI results
- Support website updates, content creation, and overall digital presence (WordPress)
- Generate and optimize lead flow (MQLs & SQLs) tied directly to revenue
- Track, analyze, and report on performance—own the numbers
Requirements:
- 5+ years of SEM and SEO experience in a B2B environment
- Experience marketing high-value, solution-based products or technical services
- Hands-on experience with Google Ads, analytics tools, and CRM platforms (Dynamics or similar)
- Strong understanding of AI search / LLM optimization (ChatGPT, Gemini, etc.)
- Proven track record of driving measurable results
Key Metrics for Measurability:
- CPC, CPL, CPA
- Keyword rankings (Top 10 %)
- MQLs, SQLs, and pipeline growth
- Marketing-driven revenue
Technical skills needed:
- WordPress or similar CMS
- Marketing analytics and reporting tools
- CRM systems
HOUWD51
Meet The Recruiter
Meredith Clem
District Manager / Senior Recruiter
A proud graduate of the University of Texas, Meredith joined Burnett Specialists and has spent her career representing companies and candidates across the great state of Texas.
Meredith is honored to have touched the businesses she has provided professionals to throughout her career, and she strives to always offer positive guidance to the candidates she represents to help them to make the best decisions to grow their careers.
Favorite quote: “Success is not final, failure is not fatal: it is the courage to continue that count.” – Winston Churchill
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