Marketing Manager - Commercial Real Estate
Houston, TX 77024 US
Job Description
West Houston area - fully in office
Overview of Duties and Responsibilities:
· Develop and execute the company’s marketing strategy, including short-term and long-term goals.
· Conduct market research and competitor analysis to identify trends and opportunities.
· Recruit, train, and manage a high-performing marketing team.
· Foster a culture of innovation, collaboration, and excellence.
· Set clear performance objectives and provide regular feedback.
· Implement strategy, set timelines, and produce results.
· Create and oversee marketing campaigns across various channels, including digital, print, social media, and events.
· Manage budgets and allocate resources for marketing initiatives.
· Monitor campaign performance and adjust strategies as needed.
· Ensure consistent brand messaging and image across all marketing materials and platforms.
· Protect and maintain the brand guidelines and enhance the company brand’s reputation.
· Oversee digital marketing efforts, including SEO, social media marketing, email marketing, and content marketing.
· Uphold the highest standards of integrity in all marketing practices.
· Manage tasks and collaborate with other marketing team members.
· Manage property availabilities and listings, such as new listings flyers, across multiple commercial real estate websites including CoStar and LoopNet.
· Manage Standard and Premium listings according to company guidelines.
· Assist where needed with any other marketing assignments (tour books, pitch books, placemats, etc.) to maintain consistency in the branding of the name.
· Collaborate efforts with marketing team in the creation of a marketing department workbook of instructions (“A How To”) for all software and creative suite products as well as establishing a workflow management for the products or suggesting other possible software to improve efficiency for the team.
· Oversee the team within the Marketing Department to ensure deadlines and turnaround times are met, as previously set by the company and our brokers.
Qualifications:
- Demonstrates strong leadership abilities, capable of guiding, assigning tasks, and overseeing a team’s performance
- Exhibits creative thinking, adapts easily to changes, and fosters innovation in marketing strategies.
- Bachelor’s degree in a related field
- 3+ years’ experience in a managerial role, particularly in commercial real estate.
- Experience with content creation and graphic design.
- Working knowledge of Canva, Adobe Suite, MailChimp, and WordPress.
- Organized and resourceful with a proven ability to multi-task and meet strict deadlines.
- Detail oriented with excellent writing and communication skills.
Preferred skills and expert knowledge of:
- Adobe Creative Suite
- Microsoft Office 365
- Buildout
- Constant Contact
- Social Media: Twitter, LinkedIn and Instagram
- Google Ads
- CoStar, LoopNet, Crexi, and Commercial Gateway
- WordPress
HOUGW34
Meet The Recruiter
Brittany Grumbles, MS
Sr. Direct-Hire Recruiter
I'm a passionate recruiter who loves finding the best talent for a variety of industries.
I specialize in recruiting top-notch individuals for important roles in Legal, HR, Marketing, Administrative, and Education fields. I find joy in the challenge of identifying and attracting the best candidates to help businesses succeed.