Digital Marketing Manager

Austin, TX 78746

Employment Type: Direct Hire Job Function: Sales & Marketing Job ID:: 130798

Job Description


Digital Marketing Manager

Fortune 500 healthcare corporation is seeking a Digital Marketing Manager. Responsibilities for this role will include:


  • Strategic planning of monthly and quarterly goals to support product launches and overall brand awareness campaigns
  • Work in tandem with other department heads to ensure strategies are up to date and in-line with brand guidelines
  • Oversee day-to-day operations of content development, website updates and social media governance
  • Understand the nature of multiple data sources in order to develop, execute, and communicate plans to the Executive team based on insights and analysis
  • Assist in the development of new campaigns and messages designed to reach a target audience with health literacy, adult learning, KOL development, and HCP/Payer/Patients marketing in mind.
  • Identifying/creating targeted thought leadership and patient influencer opportunities to create and foster meaningful relationships.
  • Effectively manage multiple agency partners to produce deliverables within timelines and on budget; this involves developing KPI’s and measuring outcomes.
  • Keep current and anticipate changes in the healthcare landscape, in therapeutic areas, in order to make recommendations to adapt plans based on insights
  • Assist in the development of product launch strategy and planning
  • Lead social media issues preparedness and management efforts.
  • Champion new approaches to digital marketing technologies and more advanced research methods to understand customer need and retention.
  • Responsible for supervising regular campaign performance analysis and optimization recommendations
  • Provide recommendations to streamline processes, eliminating inefficiencies and improving results across the department
  • Work closely with the Director to generate reporting and analysis of trends to support strategic and optimization efforts
  • Work independently with guidance regarding overall team management and day-to-day operations to achieve goals and objectives on time and within budget

 
Requirements:
  • 5-7 years of Digital Marketing experience
  • Bachelor's in Marketing or Health-related field OR an equivalent combination of education and work experience (Required)
  • Digital Marketing Certification or MBA (Preferred)

Meet The Recruiter

Maggie Dunn
Direct-Hire Recruiting Manager

Burnett Specialists is consistently ranked as the number one recruiting firm in Austin by the Austin Business Journal year after year!

I've helped thousands of talented candidates with experience ranging from entry-level to c-level over the course of my professional recruiting career.  My mission is to establish long-lasting relationships between newly hired employees and their employers by matching exciting job opportunities with the right candidates!

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